The Winston Group is a strategy and research firm dedicated to making ideas matter.

Politico: GOP aims for a House united

by Lisa Mathias

Politico reports on the GOP leadership retreat that took place in Baltimore over this past weekend, and states that there was a general goal to unify under one message. Among diverging opinions on what that message should be, The WG’s David Winston presented evidence that it should remain on creating jobs:

Perhaps most striking was Winston’s messaging advice: It showed that GOP talking points over the past year have been largely useless. A recent poll that he presented in a slideshow indicated that when considering the 2012 election, 58 percent of the country thinks the phrase ““Where are the jobs?” is more important than what the size and role of government should be, which registers at 37 percent.

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