Winston Group vice president Kristen Soltis Anderson has a post at US News and World Report’s politics blog in which she lays out the myriad problems facing the Republican Party as it tries to make inroads with young and minority voters. She writes:
It is easy to say that the GOP’s problem isn’t a messaging problem, it’s a candidate problem. Or that it’s not a candidate problem but a demographics problem. Or that it is not a demographics problem, it’s a technology problem. Or that it’s not a technology problem, it’s a policy and solutions problem.
The hard truth is that it is all of the above.
The problems that face my party are interconnected, and a piecemeal plan for fixing the GOP is not enough. We need an “all of the above” approach to rebuilding the party, and we need to start that hard work today.
Paul Bedard, writing for the Washington Secrets blog in the Washington Examiner, takes a look at the infographic we recently released that shows a breakdown of news consumption per device, among 3 different demographic groups. Bedard turned to the WG’s David Winston for more insight:
“Among the ‘Overall’ responses, television was still the most popular device, but computers were a reasonably close second, well ahead of radio. Additionally, radio is beginning to see some stiff competition from smartphones,” said Winston.
Recently, Newsweek announced that it will no longer be producing a print version of the iconic magazine. No matter what business concerns lead to that decision, one fact that must be acknowledged is that there are dramatic changes happening in how Americans consume news. The Winston Group recently conducted a survey that asked respondents which electronic devices they use to get their news. Here is what we found:
Among the “Overall” responses, television was still the most popular device, but computers were a reasonably close second, well ahead of radio. Additionally, radio is beginning to see some stiff competition from smartphones.
But the advantage in audience size that television has over computers and the lead that radio has over smartphones disappears when you look at younger members of the population. Among 35-44 year olds, smart phones and tablets are already outpacing radio as a source of news. When you look at 18-44 year olds, the results are even more striking with computers dominate as a source of news, outpacing television, with smartphones beginning to challenge for second spot.
So while not every magazine will incur the same fate as Newsweek, there can be no doubt that the media landscape has already changed for the youngest members of the adult population.
This week, Kristen Soltis talks to Patrick Ruffi from Engage and Liz Mair from Hynes Communications to address the current administration’s use of technology in terms of messaging, transparency, and other recent efforts.