The Winston Group is a strategy and research firm dedicated to making ideas matter.

WashEx: “Hispanic hill looms for GOP”

by Emily O'Connor

How important is winning the Hispanic vote in 2016 and beyond?

“At the national level, as time progresses and as that population segment grows, they’re just going to have increasing importance. That’s a pretty straightforward trend,” GOP pollster David Winston said.

Find out more in the Washington Examiner article about how Republicans in past elections have done among Hispanic voters, and where current candidates stand with this voter group.

LA Times: “In Miami, Sen. Marco Rubio calls 2016 election a ‘generational choice'”

by Emily O'Connor

Last week, Sen. Marco Rubio announced he will be running for President in 2016. The WG’s David Winston pointed out the common challenge facing all of the Republican candidates that will shape the presidential race:

David Winston, a Republican pollster and strategist, said the challenge for Rubio, like all the Republican candidates, will be to deliver a compelling message.

“He’s got to decide who he is, lay out his principles and lay out a vision for the country that people can get behind,’’ Winston said.

Read the rest of the story on Rubio’s campaign launch speech.

 

Ripon Society: “How do we offer better value?”

by Emily O'Connor

The WG’s David Winston recently spoke at The Ripon Society’s 5th Annual Legislative and Communication Directors Symposium on Leadership, unpacking the results of 2014 and the challenges of 2016. First, he addressed the meaning of the 2014 Republican victories:

“I would suggest to you that last year’s election wasn’t a standalone event. It was a continuation of the 2010 wave. What that means is that the coalition is sustainable. We can build on it and keep moving forward.”

He then highlighted the strategic challenges Republicans will face leading up to 2016:

“The first has to do with who has the initiative,” he stated. “If the President is defining the agenda all the time through executive actions, then he is going to be defining the playing field, as well. And that’s favorable to him.” To that end, Winston said, Republicans need to develop an agenda they can point to as an alternative to whatever the President may put forward.

The second challenge, Winston stated, has to do with the image of the GOP, itself… According to Winston, the third challenge Republicans face relates to legislative strategy and how the party handles the various proposals that are debated and put forward this year.

After describing the three options for Republican proposals,

Winston concluded by recalling a quote from Newt Gingrich. “Wal-Mart doesn’t get ahead by attacking Sears,” the former Speaker once said, “but by offering better value.” Picking up on that theme, Winston asked: “How do we offer better value? What’s our product? What is it that we’re going to do that will make people say, ‘I want that.’ That’s where the real opportunity is…”

Read The Ripon Society’s full summary or watch the presentation here.

CNN: The GOP Battle for the Middle Class

by Emily O'Connor

In the context of debate over the state of the economy as well as the upcoming 2016 presidential election, the WG’s David Winston summarizes what the overall GOP message on the economy should be:

David Winston, the pollster who helped coin the “where are the jobs” mantra for House Republicans in 2010, says the GOP message in 2016 should be just as simple: “Where is the middle class?”

You can find the rest of CNN’s story here, and see more of David Winston’s comments on this topic here.

 

Politico: Jeb Bush moves to show he’s no Mitt Romney

by Emily O'Connor

In a Politico article discussing the way Republicans – and in particular potential 2016 presidential candidates – are discussing poverty and the middle class, the WG’s David Winston gives perspective on the state of the economy:

“This goes back to the Jack Kemp DNA part of the Republican Party: The whole point of a prosperous economy is everybody gets to prosper,” said GOP pollster David Winston. “You may look at the unemployment rate dropping below 6 percent, but workforce participation is as bad as it was in the late 1970s.”

Read the rest of the story here.

Diane Rehm Show: “Analysis of President Obama’s 2015 State of the Union Address”

by Emily O'Connor

The WG’s David Winston was a guest on the Diane Rehm Show’s analysis of President Obama’s 2015 State of the Union Address. Here’s a few highlights from his thoughts on the speech:

Listen to the whole show here, and be sure to follow The Winston Group on Twitter.

 

USA Today: “Analysis: A better economy, a more hostile Congress”

by Emily O'Connor

Last night, President Obama delivered the 2015 State of the Union address. The WG’s David Winston sets the stage for the analysis of the speech, highlighting what Republicans were watching for:

“When he came in, he had a filibuster-proof Senate and an overwhelming majority in the House, and now he’s facing a Republican Congress and the largest House membership for Republicans since the ’20s,” said GOP pollster David Winston, an adviser to Republican congressional leaders. He said the GOP was watching to see whether Obama would “double-down” on policies they argue the electorate already has rejected.

Did they get their answer? The rest of the story can be found here.

McClatchy DC: “Can Republicans lead? That’s what they – and others – want to know”

by Emily O'Connor

In an article from McClatchy DC discussing the challenges and opportunities that are ahead for Republican leaders, the WG’s David Winston comments on what message voters sent through the midterms and how Republicans can proceed:

“What Republicans do with this opportunity will be central to how the brand evolves,” Republican pollster David Winston wrote in a post-election strategy memo. “It’s important to understand that the election showed the public is willing to listen to Republican ideas, but voters have to be sold on each individual idea first. Republicans do not have carte blanche, but they have an electorate that is willing to listen to Republican ideas to fix the country. That is a unique opportunity for any political party.”

Here’s the rest of the story, and the rest of the post-election analysis.

WashEx: “Elections an opportunity, not a mandate, for GOP, polling shows”

by Emily O'Connor

The Washington Examiner highlighted the WG’s post-election analysis “Fix It” in an article describing why the 2014 midterms provided Republicans with an opportunity, rather than a mandate:

“It’s important to understand that the election showed the public is willing to listen to Republican ideas but voters have to be sold on each individual idea first,” Winston explained. “Republicans do not have carte blanche, but they have an electorate that is willing to listen to Republican ideas to fix the country. That is a unique opportunity for any political party.”

…“The brand challenge for Republicans is to turn winning the issues into favorables and expand their midterm majority coalition,” Winston said in his report. “Newt Gingrich once said: ‘Walmart doesn’t get ahead by attacking Sears, but by offering better value.’ That captures the Republican challenge going forward.”

Read the rest of the article here.

Read the stresstips.com version here.

Get the rest of our post-election analysis here.

“Fix It” – An Analysis of the 2014 Midterm Elections

by Emily O'Connor

 

In the 2014 midterm elections, what did voters tell Washington? “Fix it.”

Read through our in-depth analysis to find out more about what voters want, who comprised the 2014 electorate, and what challenges and opportunities are ahead for both parties.

Access the PDF here.

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