The Winston Group is a strategy and research firm dedicated to making ideas matter. The parallel universe where Mitt Romney leads all polls

by Lisa Mathias

In today’s, Jonathan Martin and Alexander Burns go behind the polling industry among the rise in popularity behind sites like, where GOP politicos and pundits are relying on polls re-weighted for a higher turnout of Republican respondents. The WG’s David Winston explains that pollsters need to help the public better understand Party ID in polls:

GOP pollster David Winston, whose firm produced a poll recently showing Obama with a 2-point lead nationally, said pollsters should strive to explain their results to the public in the setting of the partisan sample their surveys turn up: “When you come back with results, you should make sure that you are effectively explaining that ballot test in the context of the demographics contained within the survey.”

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