The newest monthly WG Sports Survey (November 29-30) found that the NFL brand improved very slightly, going from 44% favorable – 40% unfavorable in October to 48% favorable – 38% unfavorable. While this is a slight improvement, favorability is well below where it was in August when it was 57% favorable – 23% unfavorable. The question is whether this is a small start back toward the original brand standing, or a settling-in process for the new brand standing of the NFL with the public.
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There was no comeback for the NFL’s brand in October after significant slippage in September.
The newest monthly WG Sports Survey has found the NFL with the same 44% favorable – 40% unfavorable brand numbers in its October 31 – November 1 survey (1,000 registered voters), giving the NFL significantly higher unfavorables than any other major sport. This latest data adds to concerns that the impact of the events over the last two months may represent a longer term change in the overall public’s view of the NFL. Even more problematic, the survey found that almost a third of the NFL’s potential “fan base” (people who watched at least 2 games in a season) have a negative view of the league.
Get the full analysis here.
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In the most recent survey for Winning the Issues (July 5-6, 1000 registered voters), we updated the list of issues and news stories in how they are driving voting decisions for next year’s mid-term elections. The chart below shows how each item was ranked on Election Day, in March, and this week. Economy/jobs remains the most important issue on the list, which is consistent with what we observed on Election Day and back in March. The issue that continues to be a close second on the list is need to get things done in Washington and get the parties to work together.
Foreign policy (#3 and #5 on the list) and tax issues (#4 and #6) continue to be significant factors in voting decisions. However, news stories being heavily covered by the media – including stories about White House ethics scandals (#18) and allegations of Trump ties to Russia (#20) – are lesser priorities in voting decisions at the moment. As shown in these results over time, the electorate is remarkably consistent in their priorities.
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What did voters tell Washington in 2016? They wanted to “rock the boat.” Read through our in-depth 2016 Post Election Analysis to find out how voters defined their choice, and what role deeper concerns over the direction of the country, the economy, and the political system played in that decision.
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