The Winston Group is a strategy and research firm dedicated to making ideas matter.

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David Winston


economy, econometric modeling, health care, education, foreign policy, energy, branding, design, technology
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David Winston is the president of The Winston Group, a Washington, D.C., a strategic planning and survey research firm. Winston has served as a strategic advisor to Senate and House Republican leadership for the past 10 years. He was formerly the Director of Planning for Speaker of the House Newt Gingrich, and advises center-right political parties throughout Europe. Additionally Winston was a senior fellow at the Heritage Foundation where he did statistical policy analysis and econometric modeling. In the private sector, he has advised Fortune 100 companies on strategic planning and brand reputation.

Winston has lectured at The Wharton of School of Business, MIT, Harvard, and the National War College. His writings have appeared in a variety of publications, and he authored the chapter on Strategy for the college textbook Campaigns and Elections American Style. He is credited for originating the concept of “security mom” and played a key role in developing the narrative “where are the jobs” for the 2010 election cycle. Winston is an election analyst for CBS News, and frequently appears on cable and network news.