It was a new day in Washington as Trump returned to the White House and Republicans have control of the Senate and House. In light of the inaugural events, here is a recap of seven must-know facts from the 2024 election:
- For the first time since the Watergate era, independents surpassed one of the major political parties to rank second in terms of party identification. Independents went from 27% in 2020 to 34% in 2024 — a 7-point increase.
- Coming in behind independents as a percentage of the electorate, Democrats were de facto the third party in the election. Democrats went from 37% of the presidential electorate in 2020 to 31% in 2024, a 6-point drop.
- Republicans had a historic party ID advantage. While the overall percentage of the electorate that was Republican decreased by 1%, going from 36% in 2020 to 35% in 2024, Republicans had a +4 party ID advantage after not having any advantage in the ten prior presidential elections.
- The view of the economy was very negative. Exit polls showed that an overwhelming 75% of the electorate said inflation had posed some level of hardship for them and their families. From our post election survey, economy/inflation was the top issue at 40%, with Republicans leading on economy issue handling +11 and inflation +12. In contrast, Democrats chose to focus their campaign messages on abortion and democracy.
- Trump was the change candidate. Exit polls showed that the top two most important candidate qualities (out of a choice of four) were has the ability to lead and can bring needed change. Trump won decisively on both attributes, leading 2:1 on the ability to lead (+33 Trump), and 3:1 on can bring needed change (+50 Trump).
- Republicans made significant inroads with Hispanic voters with Trump winning 46% of this voter group. This is an improvement from the performances in 2016 (28%) and 2020 (32%).
- Despite Democrats’ campaign emphasis on abortion and having a female nominee, Harris won women only by 8 points. Harris’ margin among women is significantly smaller than Biden’s 2020 margin among women (+15) and Hillary Clinton’s in 2016 (+13).
For more election insights, see our 2024 post election report.