The Winston Group is a strategy and research firm dedicated to making ideas matter.

Roll Call: Trump Can’t Help Stepping on His Own Message

by Emily O'Connor

The WG’s David Winston argues that despite his innate ability to drive the media cycle, President Trump is unable to capitalize on his accomplishments:

This inability to deliver a singular message and maintain a news focus has plagued this president and his communications team since Day One, and his own popularity is paying a heavy price. With the economy roaring, jobs and wages rising, ISIS defeated and a tax reform bill passed and gaining approval, clearly his favorability numbers ought to be higher.

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