The Winston Group is a strategy and research firm dedicated to making ideas matter.

Roll Call: “Issues Matter in Elections Even More Than You’d Think”

by Emily O'Connor

David Winston’s latest for Roll Call reviews the 2016 election and the importance of voter issue priorities:

So what does this analysis show really happened in 2016? Trump won the issues that mattered.

In the future, both political parties need to recognize that the electorate has a clear set of priorities. Issues matter — and going forward, they may matter much more than demographics.