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NFL – Brand Struggles Continue

by Emily O'Connor

There was no comeback for the NFL’s brand in October after significant slippage in September.

The newest monthly WG Sports Survey has found the NFL with the same 44% favorable – 40% unfavorable brand numbers in its October 31 – November 1 survey (1,000 registered voters), giving the NFL significantly higher unfavorables than any other major sport. This latest data adds to concerns that the impact of the events over the last two months may represent a longer term change in the overall public’s view of the NFL. Even more problematic, the survey found that almost a third of the NFL’s potential “fan base” (people who watched at least 2 games in a season) have a negative view of the league.

Get the full analysis here.

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