The Winston Group is a strategy and research firm dedicated to making ideas matter.

The Contract with America: The Power of a Positive Message

by Emily O'Connor

The WG’s David Winston was published in September’s volume of The Ripon Forum, which takes a look back after 20 years at the Contract with America. Winston explains how the Contract is an example of the power of a positive message – giving people something to vote for, rather than just someone to vote against:

“Telling voters what you get with a Republican majority worked in 1994.  It worked again in 2010.  It can help assure a Republican victory in 2014 for those who are willing to step up and tell voters what they stand for and what specifically they will do to address the nation’s challenges.”

Read the full article here:, psychology24