The Winston Group is a strategy and research firm dedicated to making ideas matter.

Politico: House GOP Seeks to Make Friends

by Lisa Mathias

Politico writes about the House Republican Conference retreat, where the GOP is learning about the latest poll numbers on their brand image, as presented to them by the WG’s David Winston.

An excerpt:

David Winston, a top GOP pollster and close adviser to Boehner, unveiled the House Republicans’ most recent favorable rating based on his own analysis: It came in at a barrel-scraping 27 percent.
House Democrats’ numbers are a full 19 points higher at 46 percent. Winston’s analysis: Neither party is popular, but the GOP is less so. The lawmakers heard that the way to turn things around is for the party to pivot squarely to the economy and jobs — the chief concerns of most voters.

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