The Winston Group is a strategy and research firm dedicated to making ideas matter.

Powerline Blog: Romney’s Improved Standing

by Lisa Mathias

An October 6th post writes about the result of Romney’s successful first presidential debate, and turns to the WG’s David Winston’s analysis that we posted on October 5th. One part of the analysis in the blog post delves into Winston’s analysis of a post-debate discussion held by Democracy Corps:

Democracy Corps also conducted a post-debate discussion with 45 swing voters in Colorado. Its results were largely consistent with those of CBS and CNN. Democracy Corps concluded, though, that “this debate did not emerge as the game-changer the Romney campaign needed.”

But Winston is not persuaded:

Most of the data in the focus group doesn’t support this conclusion and was more in line with the two quantitative studies by CBS and CNN which showed clear movement. Their rationale was that no supporter of President Obama in the focus group moved to Governor Romney.
Looking at the numbers it looks like this represented about 14 people (out of 45), a small group to make such a definitive conclusion. This is a quantitative conclusion based on qualitative data from 45 people in Denver preselected to match certain demographic criteria. Focus groups can provide possible theories; they cannot provide quantitative conclusions.

So Democracy Corps was spinning.

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