In today’s politico.com, Jonathan Martin and Alexander Burns go behind the polling industry among the rise in popularity behind sites like unskewedpolls.com, where GOP politicos and pundits are relying on polls re-weighted for a higher turnout of Republican respondents. The WG’s David Winston explains that pollsters need to help the public better understand Party ID in polls:
GOP pollster David Winston, whose firm produced a poll recently showing Obama with a 2-point lead nationally, said pollsters should strive to explain their results to the public in the setting of the partisan sample their surveys turn up: “When you come back with results, you should make sure that you are effectively explaining that ballot test in the context of the demographics contained within the survey.”
Read more: politico.com