The Winston Group is a strategy and research firm dedicated to making ideas matter.

Politico: GOP to Romney: Win the future

by Lisa Mathias

Politico’s Alex Burns addresses Romney’s approach to messaging throughout his campaign, focusing on the “looking toward the future” approach, one that we questioned in our most recent September survey. David Winston further explains:

Veteran GOP pollster David Winston described his party’s messaging challenge as a two-part exercise.
“The first part is looking at the future and the trajectory the present policies are putting us on as we look toward the future,” Winston said. “That trajectory is pretty grim. The other half is, Republicans have to show: what is the trajectory we’re talking about in terms of our policies?”

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