The Winston Group is a strategy and research firm dedicated to making ideas matter.

Columbus Dispatch OpEd: Winner will be the one who grabs center

by Lisa Mathias

Jack Torry writes in Monday’s Columbus Dispatch about one of the important voting groups for this year’s presidential election: undecided voters. He turns to the WG’s David Winston for further insight on this group:

Winston likes to use this analogy to describe the thinking of an independent voter. Imagine that a fire has broken out at your home. Outside the house, two people are arguing. “You started it,” one says, prompting the other to reply, “You made it worse,” when in fact the homeowner only wants to know one thing: How are you going to put the fire out?

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