The Winston Group is a strategy and research firm dedicated to making ideas matter.

At the Races: Focus on Economy or Broaden the Message? GOP Poll Has Clues

by Lisa Mathias

Roll Call’s David Drucker wrote about our recent survey with American Action Network that addressed voters’ views on the economy and Medicare. Drucker says that the polls results show what Mitt Romney and Paul Ryan should address in the next months up to the election:

The survey’s findings suggest that relentlessly focusing on the economy and jobs gives the Republican presidential ticket its best opportunity to capture independent voters and deflect the central attack being leveled by Obama. However, selecting House Budget Chairman Paul Ryan as his running mate and going on the attack on Medicare has also proved valuable for the GOP, according to a comparison of political messages tested by Winston in this poll.

To read the full post, check out At the Races.