The Winston Group is a strategy and research firm dedicated to making ideas matter.

The New Republic: The Long Shot

by Lisa Mathias

Walter Shapiro writes for The New Republic about Newt Gingrich, who plans to announce his candidacy for the 2012 presidential elections. Shapiro points out that although Newt carries with him several personal and professional liabilities that will factor into his popularity with voters, David Winston states that Gingrich’s strong suits lie in policy:

What Gingrich has going for him is that presidential elections are about something beyond gauzy biographical ads and rehearsed debate one-liners. “We’re in the personality phase of the campaign,” says Republican pollster David Winston, who worked for Gingrich when he was House speaker. “But eventually it’s going to move from personality to policy. GOP voters are going to ask, ‘What are your solutions to fix the nation’s problems?’ And that is the moment that plays to Newt’s greatest strength.”

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