The Winston Group is a strategy and research firm dedicated to making ideas matter. GOP Strategist: Focus on Policies, not Personalities

by Lisa Mathias

Ronald Kessler recently interviewed The WG’s David Winston about Republican strategy for the upcoming year through the 2012 elections, and what voters are looking for when choosing leadership for the country. Winston stressed that voters are no longer interested in personalities, that people want leaders who know how to take a step back:

“This is a country that fundamentally believes that the success of this country is based on the private sector,” Winston says. “People see an imbalance that’s really dramatically changed in the last two years, where the public sector plays too large a role in terms of determining what the private sector can do and can’t do, given that that’s where the innovation comes from and how this country moves forward.”

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