The Winston Group is a strategy and research firm dedicated to making ideas matter. FL Senate: Charlie’s Comeback (and how he could be stopped)

by Lisa Mathias

The Winston Group’s Kristen Soltis writes in today about how Florida Governor Charlie Crist is leading in the polls against Marco Rubio and Kendrick Meek, and why. Soltis also outlines ways in which Rubio may be able to at least pull through in numbers up to the November elections:

Most folks I talk to say that in order for Rubio to have a fighting chance against Crist, he needs to bring down Crist’s favorables. Of course, that strategy might yield a slight bump in standing, but I don’t believe it is nearly enough to win. Voters already assume politicians do what they need to do to get elected. They already assume Crist has made politically motivated moves in this race. And they vote for him anyways. The problem isn’t Crist’s favorables, the problem is Rubio’s neutral brand image among independents. And the way for Rubio, Crist, or Meek (or any candidate in any race, for that matter) to build that brand is to become the leader on the issue of the economy and jobs.

To read Soltis’ entire piece, turn to