The Winston Group is a strategy and research firm dedicated to making ideas matter.

The Right Idea, Episode 23 – Microtargeting

by Lisa Mathias

The Right Idea, Episode 23 – Microtargeting from The Winston Group on Vimeo.

How should campaigns reach out to a particular audience? Kristen talks to Craig Kirchoff from National Media, Inc. and Alex Lundry from TargetPoint Consulting. This week’s first episode answers what exactly microtargeting is about and why campaigns ought to focus on it.