The Winston Group is a strategy and research firm dedicated to making ideas matter.

McClatchy DC: “Can Republicans lead? That’s what they – and others – want to know”

by Emily O'Connor

In an article from McClatchy DC discussing the challenges and opportunities that are ahead for Republican leaders, the WG’s David Winston comments on what message voters sent through the midterms and how Republicans can proceed:

“What Republicans do with this opportunity will be central to how the brand evolves,” Republican pollster David Winston wrote in a post-election strategy memo. “It’s important to understand that the election showed the public is willing to listen to Republican ideas, but voters have to be sold on each individual idea first. Republicans do not have carte blanche, but they have an electorate that is willing to listen to Republican ideas to fix the country. That is a unique opportunity for any political party.”

Here’s the rest of the story, and the rest of the post-election analysis.

LA Times: Obama jumps ahead of Congress, highlighting economy in Michigan visit

by Emily O'Connor

The WG’s David Winston comments in the LA Times on President Obama’s actions since the midterm elections:

“It’s almost like he’s pretending it didn’t happen,” said Republican pollster David Winston, an advisor to congressional leaders. “Elections are statements from the electorate about how things are going. And they made a pretty clear statement.”

Winston argued that the White House appeared to be missing what he said was the message of the midterm: that Americans wanted a different policy direction and to see leaders in Washington working together.

Read the rest of the story from the LA Times, and be sure to check out our post-election analysis to understand more about what statements voters made through the midterms.

WashEx: “Elections an opportunity, not a mandate, for GOP, polling shows”

by Emily O'Connor

The Washington Examiner highlighted the WG’s post-election analysis “Fix It” in an article describing why the 2014 midterms provided Republicans with an opportunity, rather than a mandate:

“It’s important to understand that the election showed the public is willing to listen to Republican ideas but voters have to be sold on each individual idea first,” Winston explained. “Republicans do not have carte blanche, but they have an electorate that is willing to listen to Republican ideas to fix the country. That is a unique opportunity for any political party.”

…“The brand challenge for Republicans is to turn winning the issues into favorables and expand their midterm majority coalition,” Winston said in his report. “Newt Gingrich once said: ‘Walmart doesn’t get ahead by attacking Sears, but by offering better value.’ That captures the Republican challenge going forward.”

Read the rest of the article here.

Get the rest of our post-election analysis here.

“Fix It” – An Analysis of the 2014 Midterm Elections

by Emily O'Connor

 

In the 2014 midterm elections, what did voters tell Washington? “Fix it.”

Read through our in-depth analysis to find out more about what voters want, who comprised the 2014 electorate, and what challenges and opportunities are ahead for both parties.

Access the PDF here.

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Politico: In Politics, 40 is the New 50

by Emily O'Connor

Politico’s Maggie Haberman explores the trend of lowering approval ratings among winning political candidates. The WG’s David Winston explains how these candidates, some with ratings in the mid to low forties, are now electable:

“I think what you’re seeing is a reflection of the campaigns … when you’re not doing anything to improve your own personal standing and it’s all about how bad the other person is, then it’s not a race about who has the highest favorables, but it’s a race about who has the highest negatives,” said Republican pollster David Winston.

Read the rest at Politico.

The Diane Rehm Show: What to Expect from a Republican-Controlled Congress

by Emily O'Connor

The WG’s David Winston was a guest on the Diane Rehm Show to discuss what President Obama and a Republican Congress can hope to accomplish in the next two years. You can listen to the whole radio show here or read some of his comments below:

WSJ: On the Campaign Trail, Obama’s Hard to Find

by Emily O'Connor

The Wall Street Journal highlights President Obama’s comparatively quiet role in the 2014 midterm campaigns so far, particularly in Senate races. The Winston Group’s David Winston comments:

David Winston, a Republican strategist, said the White House has a long-term interest in demonstrating that Mr. Obama still has some political capital.

“If there was a sense that he was in a situation where he couldn’t help any Democratic candidate, that’s just not a good setup for his last two years,” Mr. Winston said.

Click here for the full story.

CBS News: “Crunching the Numbers: What if the swing voters aren’t who you think?”

by Emily O'Connor

The Winston Group’s David Winston and CBS’s Anthony Salvanto look beyond the usual political labels and groupings to talk about what voters – whether “base” or “swing” – really want from political parties:

Crunching the Numbers: What if the swing voters aren’t who you think?

 

LA Times: Why So Many Voters Care So Little About the Midterm Elections

by Emily O'Connor

The WG’s David Winston commented in an LA Times column on the midterm elections:

“The way to win is to tell voters what they’ll get with a Republican majority,” said David Winston, an advisor to House Speaker John A. Boehner (R-Ohio). “That’s what worked in 1994, and it worked again in 2010.”

To read the full column:

http://www.latimes.com/opinion/op-ed/la-oe-mcmanus-column-midterm-elections-20141001-column.html

Video: Is America Still Center Right?

by Lisa Mathias

In the first of a new series of short, original videos, we decided to look into whether the American electorate has remained ideologically center-right since the last two presidential elections, or whether voters have shifted to the left. We also explain what this means for Republicans as we go into the 2014 election season.

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