The Winston Group is a strategy and research firm dedicated to making ideas matter.

LA Times: “In Miami, Sen. Marco Rubio calls 2016 election a ‘generational choice'”

by Emily O'Connor

Last week, Sen. Marco Rubio announced he will be running for President in 2016. The WG’s David Winston pointed out the common challenge facing all of the Republican candidates that will shape the presidential race:

David Winston, a Republican pollster and strategist, said the challenge for Rubio, like all the Republican candidates, will be to deliver a compelling message.

“He’s got to decide who he is, lay out his principles and lay out a vision for the country that people can get behind,’’ Winston said.

Read the rest of the story on Rubio’s campaign launch speech.

 

NYT: “Peril, Promise of Clinton Candidacy Both on Display Lately”

by Emily O'Connor

In an article that discussed opportunities and challenges facing likely presidential candidate Hillary Clinton, the WG’s David Winston commented:

Republican pollster David Winston said the idea of a female president holds obvious appeal but can only be taken so far.

“It gives her an opportunity to be listened to that will be helpful to her,” says Winston, “but she’s got to do something with that opportunity.”

The article also dealt with the dynamics of managing controversies past and present:

“The thing about having baggage is that it’s something you always have to manage,” Winston says. “What she’s got to do, and she obviously struggled with it this week, is how do you manage it in such a way that it allows you to say the things you want to say?”

Read the rest of the article here.