Most folks I talk to say that in order for Rubio to have a fighting chance against Crist, he needs to bring down Crist’s favorables. Of course, that strategy might yield a slight bump in standing, but I don’t believe it is nearly enough to win. Voters already assume politicians do what they need to do to get elected. They already assume Crist has made politically motivated moves in this race. And they vote for him anyways. The problem isn’t Crist’s favorables, the problem is Rubio’s neutral brand image among independents. And the way for Rubio, Crist, or Meek (or any candidate in any race, for that matter) to build that brand is to become the leader on the issue of the economy and jobs.

To read Soltis’ entire piece, turn to pollster.com

If Obama’s numbers continue to slide, his policy agenda is at serious risk. Don’t think for one moment that members of the House and Senate don’t pay attention to these national polls. They do, especially those who find themselves in competitive races. Equally important, their own internal state or district polls will likely also have a presidential job approval question. Whether Obama is under 50% or under water back home could and, in many cases, will impact their voting behavior in D.C.

To read all of David’s article, turn to pollster.com