In Francis Wilkinson’s editorial from Bloomberg View, the WG’s David Winston comments on whether the abundance of political advertising in the 2014 midterm elections has reached a saturation point:
“It depends,” said Republican strategist David Winston. “If it is a new topic or idea people will listen. If it’s just a variation on a familiar theme, then less so as they have already heard it. Hearing a point the 96th time is not likely to generate a different reaction than when it was heard the 73rd time.”
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