The Winston Group is a strategy and research firm dedicated to making ideas matter.

Bloomberg View: How to Waste Money and Annoy Voters

by Emily O'Connor

In Francis Wilkinson’s editorial from Bloomberg View, the WG’s David Winston comments on whether the abundance of political advertising in the 2014 midterm elections has reached a saturation point:

“It depends,” said Republican strategist David Winston. “If it is a new topic or idea people will listen. If it’s just a variation on a familiar theme, then less so as they have already heard it. Hearing a point the 96th time is not likely to generate a different reaction than when it was heard the 73rd time.”

For the rest of the piece, click here.

WaPo: What Republicans plan to do to demolish Obama’s legacy if they win the Senate

by Emily O'Connor

In the Washington Post, the WG’s David Winston emphasizes the importance of Republicans using the next two years to define new ideas, not just oppose the president’s:

“Is the purpose to define the direction of the country or to oppose Obama over his last two years?” says David Winston, a Republican pollster and consultant. “We’re seeing a growing consensus that if things are going to work out in the long run — and in 2016 — it has to be about defining a direction.”

Even now before the outcome of the mid-term elections, Winston said that the most important thing is to look toward the 2016 election.

“The one definitive thing you can say is that in 2016 there will be a new president,” he said. “As we look at the last two years of the Obama presidency, the challenge is really defining where the country goes in a post-Obama environment.”

For the rest of the story, head to www.washingtonpost.com.

WSJ: On the Campaign Trail, Obama’s Hard to Find

by Emily O'Connor

The Wall Street Journal highlights President Obama’s comparatively quiet role in the 2014 midterm campaigns so far, particularly in Senate races. The Winston Group’s David Winston comments:

David Winston, a Republican strategist, said the White House has a long-term interest in demonstrating that Mr. Obama still has some political capital.

“If there was a sense that he was in a situation where he couldn’t help any Democratic candidate, that’s just not a good setup for his last two years,” Mr. Winston said.

Click here for the full story.

CBS News: “Crunching the Numbers: What if the swing voters aren’t who you think?”

by Emily O'Connor

The Winston Group’s David Winston and CBS’s Anthony Salvanto look beyond the usual political labels and groupings to talk about what voters – whether “base” or “swing” – really want from political parties:

Crunching the Numbers: What if the swing voters aren’t who you think?

 

LA Times: Why So Many Voters Care So Little About the Midterm Elections

by Emily O'Connor

The WG’s David Winston commented in an LA Times column on the midterm elections:

“The way to win is to tell voters what they’ll get with a Republican majority,” said David Winston, an advisor to House Speaker John A. Boehner (R-Ohio). “That’s what worked in 1994, and it worked again in 2010.”

To read the full column:

http://www.latimes.com/opinion/op-ed/la-oe-mcmanus-column-midterm-elections-20141001-column.html

NYTimes: Loss for Democrats in Midterm Elections Could Be Boon for Clinton

by Lisa Mathias

The New York Times released a story on how a possible Republican-led Senate for Obama’s last two years of presidency could pave the way for success for Hilary Clinton, if she decides to run for 2016. The WG’s David Winston comments:

“If the direction Republicans define is where the country needs to go, then the initiative is with Republicans,” said David Winston, a Republican strategist for House leaders. “If Republicans just define themselves as being opposed to President Obama, then Republicans hand the initiative to Clinton.”

To read the full story, turn to nytimes.com

NYT: While Some in G.O.P. See Obama’s Competence as Rich Vein to Mine, Others See Little Reward

by Lisa Mathias

In today’s New York Times, Jackie Calmes writes about competency – or lack thereof – and how that will play into the midterm elections. While voters feel that President Obama is lacking competency, there are conflicting views on whether Republicans also have it. The WG’s David Winston commented:

David Winston, a Republican pollster who advises House leaders, gave his party the edge, but he agreed that the midterm elections were “going to come down to one basic issue: jobs and the economy, and who the voters have more confidence in, in terms of what’s being proposed.”

To read the full article, turn to nytimes.com.

WSJ: Bipartisanship at Last: Poll Shows a Coalition of the Gloomy

by Lisa Mathias

In Thursdays Wall Street Journal, Janet Hook addresses the pessimism felt by Americans across party lines about the state of the economy and the prospects that it will improve, especially for the next generation. The WG’s David Winston points out what most voters are feeling:

“The economy may be getting slightly better, but the progress is unacceptable,” said David Winston, a Republican pollster who works closely with congressional GOP leaders. “Everybody — Republicans, Democrats and independents — are looking for, ‘What are the solutions?’

“Both parties, instead, are trying to define only why the other candidate is worse,” Mr. Winston said. “That’s unsatisfying discourse for the electorate.”

To read the full article, turn to wsj.com.

LA Times: World crises drown out Obama’s economic message for midterm election

by Lisa Mathias

The Winston Group’s David Winston comments in the July 23rd edition of LA Times on how President Obama’s handling of foreign policy reflects his handling of policies stateside:

The foreign affairs crises are not drowning out the economic message, but rather heightening concerns about his ability to get to successful policy outcomes, which includes the economy.

To read the full article, click to LA Times.com

Politico: And the GOP economic plan is…?

by Lisa Mathias

David Nather writes for Politico on the GOP’s plans to turn around the economy and help improve the unemployment rate. Some lawmakers are focused on Obamacare, but the WG’s David Winston says that should not be the focus going into the 2014 midterm election:

“As a political party, you need to be addressing the No. 1 issue concern as identified by the electorate. In this case, there’s no question it’s jobs and the economy.”

Read more: politico.com

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