The Winston Group is a strategy and research firm dedicated to making ideas matter.

WashEx: Is the media repeating mistake about Trump polls?

by Emily O'Connor

What do President Trump’s approval numbers really mean?

Another Republican pollster, David Winston, stressed that the current polls probably reflect unformed opinion on the part of some Americans rather than solid opposition.

“People are making an assessment, and they’re not making it quickly,” Winston told me. “They’re going to see what he’s going to do over a period of time. My sense is we’re just watching people as they think through how they’re going to assess things.”

Winston believes a significant number of people who do not tell pollsters they approve of the job Trump is doing — whether they outright disapprove or don’t know — are eminently gettable for Trump. “He’s got the opportunity because people are open,” Winston said. “But that doesn’t mean they’re going to flip their opinion prior to anything happening.”

In other words: Trump has to produce.

Winston also noted that last November, when exit pollsters asked voters which candidate quality mattered most to them, “can bring change” won with 39 percent — nearly two-to-one over any other single attribute. Among those voters, Trump demolished Clinton, 82 percent to 14 percent. The people who wanted change in November still want it now.

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