The Winston Group is a strategy and research firm dedicated to making ideas matter.

WSJ: “Why Obama is Visiting GOP Strongholds”

by Emily O'Connor

As President Obama travels to a range of Republican-friendly states to talk about his policies, the WG’s David Winston comments on why the message, not the location, is what matters most:

David Winston, a Republican strategist, said the president’s message is more important than the venue where he delivers it.

Last year’s midterms underscored the fact that Democratic rhetoric wasn’t resonating with voters, regardless of where they live, he said.

“Wherever you are – if you’re the president – the whole country is going to hear you,” Mr. Winston said. “It still comes down to what you say.”

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