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Ripon Society: “How do we offer better value?”

by Emily O'Connor

The WG’s David Winston recently spoke at The Ripon Society’s 5th Annual Legislative and Communication Directors Symposium on Leadership, unpacking the results of 2014 and the challenges of 2016. First, he addressed the meaning of the 2014 Republican victories:

“I would suggest to you that last year’s election wasn’t a standalone event. It was a continuation of the 2010 wave. What that means is that the coalition is sustainable. We can build on it and keep moving forward.”

He then highlighted the strategic challenges Republicans will face leading up to 2016:

“The first has to do with who has the initiative,” he stated. “If the President is defining the agenda all the time through executive actions, then he is going to be defining the playing field, as well. And that’s favorable to him.” To that end, Winston said, Republicans need to develop an agenda they can point to as an alternative to whatever the President may put forward.

The second challenge, Winston stated, has to do with the image of the GOP, itself… According to Winston, the third challenge Republicans face relates to legislative strategy and how the party handles the various proposals that are debated and put forward this year.

After describing the three options for Republican proposals,

Winston concluded by recalling a quote from Newt Gingrich. “Wal-Mart doesn’t get ahead by attacking Sears,” the former Speaker once said, “but by offering better value.” Picking up on that theme, Winston asked: “How do we offer better value? What’s our product? What is it that we’re going to do that will make people say, ‘I want that.’ That’s where the real opportunity is…”

Read The Ripon Society’s full summary or watch the presentation here.