The Winston Group is a strategy and research firm dedicated to making ideas matter.

WashEx: “Elections an opportunity, not a mandate, for GOP, polling shows”

by Emily O'Connor

The Washington Examiner highlighted the WG’s post-election analysis “Fix It” in an article describing why the 2014 midterms provided Republicans with an opportunity, rather than a mandate:

“It’s important to understand that the election showed the public is willing to listen to Republican ideas but voters have to be sold on each individual idea first,” Winston explained. “Republicans do not have carte blanche, but they have an electorate that is willing to listen to Republican ideas to fix the country. That is a unique opportunity for any political party.”

…“The brand challenge for Republicans is to turn winning the issues into favorables and expand their midterm majority coalition,” Winston said in his report. “Newt Gingrich once said: ‘Walmart doesn’t get ahead by attacking Sears, but by offering better value.’ That captures the Republican challenge going forward.”

Read the rest of the article here.

Read the stresstips.com version here.

Get the rest of our post-election analysis here.