The Winston Group is a strategy and research firm dedicated to making ideas matter.

National Review: “Memo to GOP: Ideas Win Elections”

by Lisa Mathias

In today’s National Review Online, the WG’s David Winston writes a piece on how the Republican Party needs to win on the issues and stop campaigning with negative advertising.

As important as Republican core principles are, it is the potential outcomes those principles and ideas generate that, in the end, win elections. How effectively Republican candidates translate these ideas into clear policies will determine whether the party succeeds in the future.

To read the full article, click to nationalreview.com.